Measuring the Impact of Travel Retail

Most retail influence goes unnoticed

Brands invest heavily in physical retail environments, but measurement typically stops at the point of sale.The majority of influence-- discovery, consideration, and delayed purchase -- remains invisible.

Out with the old, in with the true.

The worlds most influential channel requires a new way of communicating the role it plays in the shopper journey, Omni Retail Gravity enables brands to effectively engage with stakeholders throughout all phases of the travel moment.

A new way to measure retail impact.

Omni Retail Gravity is a connection engine designed to analyze, enhace, and measure impact to downstream behavior.By combining location data, engagement signals, and privacy-safe attribution, we provide directional truth brands can act on.

Leveraging proprietary platforms Omni Retail Gravity equips partners with the tools necessary to stimulate discovery, enhance engagement signals, and prove value in ways that have, up until now, been invisible.

From presence to proof.